The Internet–and your audience–is hungry. More and better content is in constant demand. All it takes is one look at sites such as Huffington Post or Mashable to know that the old model of weekly or even daily blogging just doesn’t cut it today.
Your readers want more, and if you’re not giving it to them, some other blog will.
Of course, that doesn’t mean you can just fill your website with poorly written, thin content that does little more than scratch the surface of a topic. You need in-depth, quality content that draws in readers and keeps them on your site.