Facebook Retargeting Decoded

Discover how to professionally use Facebook retargeting marketing to bring back that 98% and convert ‘window shoppers’ into buyers!

One of the biggest problems any online business owner will face is making the first sale with a new prospective customer.

Statistics show that, in general, only 2% of prospects convert. The other 98% leave and may never come back to your site. This means that any money you’ve invested to get people to visit has been lost. That can quickly add up to a lot of wasted money!

If we take a closer look at those statistics, the big question becomes:

"Why do online shoppers leave without paying or taking some sort of action?"

Although there may be hundreds of reasons why a potential customer may not make a purchase, these five are some of the most common.

1) They were presented with unexpected costs.
2) They thought the price was too expensive.
3) They found a better price elsewhere.
4) They decided against buying.
5) They were just browsing.

With such a high percentage of people leaving your site, each with their own reasoning, is there any way to get them back without reinvesting more money into new clients?

The answer is, “Yes!”

This is what we call ‘retargeting’.

Facebook Retargeting marketing is gaining more and more popularity with website owners. In fact, I’m sure you’ve run into retargeting ads targeted towards yourself! Let me explain how they work…

Imagine you go to Google.com and type in a specific item that you’re looking to buy, say BBQ grills.

Let’s say this BBQ grill website owner sets up a Facebook retargeting campaign. You’re interested but you don’t buy at that very moment.

Maybe you’re busy and you leave. Then you go to Facebook and see ads related to the site you just visited.

You’re intrigued and come back and buy.

Retargeting sealed the deal that you would buy from them.

Still not convinced of the power of retargeting?

According to a comScore study, "Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure!"

That’s a huge amount of people that, otherwise, would likely never have come back!

The best news about this? You can do it for your own website.