How To Create A Lead Magnet
First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.
They’re something offered as a free gift or enticement in exchange for an email address. And they’re the easiest, fastest way to build a list of target subscribers.
Remember this: The goal of any lead magnet is to convert traffic into leads.
While it’s true you can throw just about anything together and call it a lead magnet, it’s also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.
A lead magnet doesn’t make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.
As you know, there are three ways to grow a business:
Increase the number of customers
Increase the average transaction value per customer Increase the number of transactions per customer