Facebook Live Marketing
Video production is going to be a major theme for social media in 2017, and live video, in particular, is going to grow greatly.
Live video will be hot in 2017 because it lets brands engage with audiences in a way that’s immediate, unscripted, unedited and more authentic than “canned” content.
And the most important reason to test out live video is the increased reach. Live videos get a boost in Facebook’s algorithm, giving you a push into more and more people’s feeds.
Once you decide to use Facebook Live to grow your brand, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business.
To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for growing your brand effectively on Facebook Live.
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