The Big 4

I love seeing big fat checks, I like to see bank accounts rise…but I hate the “nitty gritty”.

Don’t you agree?

Do you like spending the day breaking out spreadsheets, account books or calculators? I bet not!You
probably want to do things like getting out there and selling! Maybe you want to create things. You
might want to spend time with your staff, or more importantly your customers.

…You Don’t Want to Deal With The Numbers

I get it. We all get it.The numbers are boring. They are technical. …They kind of suck.There is one
major problem though – numbers matter. No matter what line of business you are in – the numbers
matter. If you don’t have a good grasp of them, then you are missing out on opportunities.If you
don’t know anything about the numbers, and you just let someone else take care of that …you might
get taken advantage of.

Knowing Your Numbers Doesn’t Have to Suck

There is some good news though. You don’t have to know all of the numbers. As long as you have a
good basis, you can still make informed decisions.



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