Good Service Rules

Since you are on this page, it is safe to assume that you have a business that requires you to deliver
customer service.

You offer a service or a product and you have to reply to customer thoughts, complaints and/or
concerns.

First: Welcome to the club!
Secondly: This club kind of sucks sometimes right?

Dealing with customers is a necessity, but as you probably know, it isn’t always enjoyable.

The problem is – good customer service is vital!

This is especially true if you are a small or new business. Just take a look at some of these facts:

• On average, loyal customers are worth 10x as much as their first purchase
• 3 in 5 Americans (59%) would try a new brand or company for a better service experience.
• It takes 12 positive experiences to make up for one unresolved negative experience.
• 91% of unhappy customers will not willingly do business with you again.
• Resolve a complaint in the customer’s favor and they will do business with you again 70% of the time.

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