10 Secrets Of Highly Lucrative Video Marketing
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.
Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices.
It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time.
But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?
I guarantee those videos will be watched and shared among the chiropractic community.
You’ll establish massive credibility. And of course, you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you.
But what they will do is make it far easier to get the sale.
Think of it as romancing the client...
First, you take them out on a date or two or three...
And THEN you close the sale.
Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.