Attention to Retention
If you landed here then there is a 99% chance that you own a business, offer a service or have some sort of eCommerce platform.
The bottom line is – you want as many customers and leads as possible. That makes sense of course – we all do!
One of the biggest problems is that it can take a lot of work to generate new customers.
You have to spend money on advertising
You need to get them acclimated to your offers
You need to deal with any issues that come along with new customers
You have to create time to acquire them
You need to do market research
Etc…
It’s easy to get wrapped up in the acquisition phase. I mean, who doesn’t want more customers?
The thing is – you can’t be so wrapped up in acquiring new customers that you ignore your current customers!
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